Vienna was born from a project in my product design class. As jewelry wearers, my partner and I found the largest problem in the market to be the lack of a jewelry carrier that was both beautifully designed and effective at keeping necklaces detangled. Our solution was a new pouch, designed with traveling in mind, that would keep necklaces detangled and smaller jewelry items safe while in transit.
Jewelry wearers want to feel as though their product is a luxury and we took that into consideration with every element of the branding for Vienna. The color choices and logo design aim to speak to the elegance and timelessness of the brand. The logo is simple and the colors are soft and clean. Vienna is marketed towards young women who want timeless pieces within a reasonable price range. Vienna's consumers are on-trend and sustainable in their purchases.
Our product photography was kept simple with our goal being to highlight the beauty of the product and brand as a whole. The images are intended to show the elegance of the product and would be used for web content, social media posts, and marketing materials.
